Privacy Policy

Last Updated: March 23, 2026 | Effective Date: March 23, 2026 | Applies to: thebrakesguy.com and all associated web pages

1. Introduction

The Brakes Guy ("we," "us," or "our") operates as a mobile brake repair service based in Los Angeles, California. We are committed to protecting the privacy and personal information of our customers and website visitors.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.thebrakesguy.com or request our services. Please read this policy carefully. By using our website or requesting a quote, you agree to the practices described in this policy.

If you are a California resident, additional rights and disclosures apply to you under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), as described in Section 9 of this policy.

2. Information We Collect

We collect the following categories of personal information when you contact us, request a quote, or use our website:

Information You Provide Directly

Contact Information: Your first and last name, phone number, and email address
Vehicle Information: Your Vehicle Identification Number (VIN), vehicle make, model, year, and mileage
Service Information: The type of brake service you are requesting and any notes or details you provide about your vehicle
Location Information: Your service address (home, office, or other location where you request mobile service)

Information Collected Automatically

Usage Data: Pages you visit on our website, time spent on pages, and links you click
Device Information: Browser type, operating system, device type, and screen resolution
IP Address: Your Internet Protocol address, which is anonymized through Google Analytics
Cookies and Tracking Technologies: As described in Section 6 below

About VIN Numbers

We collect your Vehicle Identification Number (VIN) solely to provide you with accurate brake service quotes and ensure we bring the correct parts for your specific vehicle. VINs allow us to identify your vehicle's exact brake system specifications. We do not use VINs for any other purpose and do not share them with third parties for marketing purposes.

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide brake repair services: Processing your service request, scheduling appointments, and performing brake work at your location
To provide accurate quotes: Using your VIN and vehicle information to determine the correct parts and pricing for your specific vehicle
To communicate with you: Sending appointment confirmations, service reminders, and responding to your inquiries via phone, email, or text
To improve our website: Analyzing website usage data through Google Analytics to understand how visitors use our site and improve our content
To comply with legal obligations: Maintaining service records as required by applicable law
To protect our business: Detecting and preventing fraud or other illegal activity

We do not sell your personal information. We do not use your information for automated decision-making or profiling. We do not use your personal information for purposes other than those listed above without your explicit consent.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

Google LLC: We use Google Analytics to analyze website traffic. Google processes anonymized usage data on our behalf. Google's privacy policy is available at policies.google.com/privacy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout
Communication Platforms: Email and SMS providers used to confirm appointments and communicate service details
Parts Suppliers: Vehicle information (make, model, year, VIN) may be shared with parts suppliers solely to verify correct brake parts for your vehicle

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law:

Customer service records: Retained for 3 years following your last service to support warranty claims and repeat service history
Quote requests that did not result in service: Retained for 12 months then deleted
Website analytics data: Retained by Google Analytics per Google's data retention settings (default 14 months)
Email communications: Retained for 2 years

You may request deletion of your personal information at any time as described in Section 9 below.

6. Cookies and Tracking Technologies

Our website uses the following tracking technologies:

Google Analytics

We use Google Analytics 4 (GA4) to collect anonymized data about how visitors interact with our website. Google Analytics uses cookies to track session information. We have enabled IP anonymization, which means your full IP address is never stored by Google Analytics. The data collected includes pages visited, time on site, and general geographic region (not precise location).

Google Analytics cookies used on this site:

_ga — Distinguishes unique users. Expires after 2 years.
_ga_[ID] — Maintains session state. Expires after 2 years.
_gid — Distinguishes users. Expires after 24 hours.

Managing Cookies

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some websites. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

Limiting access to personal information to authorized personnel only
Using secure communication channels for transmitting sensitive information
Regularly reviewing our data collection and storage practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights, we will notify you as required by California law.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below and we will delete that information from our records.

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

                Your California Rights
                Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out of Sale: We do not sell your personal information. No opt-out is required, but you have this right should our practices ever change.
Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information (such as your precise service location) to only what is necessary to perform the services you requested.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you services, charge different prices, or provide a different level of service because you exercised your privacy rights.

            

How to Exercise Your California Rights

To exercise any of the rights listed above, you may contact us by:

Phone: (310) 307-1431
Email: privacy@thebrakesguy.com

We will respond to verifiable consumer requests within 45 days as required by California law. We may need to verify your identity before processing your request. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

Shine the Light Law

California Civil Code Section 1798.83 (the "Shine the Light" law) permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

10. Google Services Compliance

Our use of Google Analytics complies with Google's Terms of Service and Advertising Policies. Specifically:

We do not upload or share personally identifiable information with Google Analytics
We have enabled IP anonymization in our Google Analytics implementation
We do not use Google Analytics to track or collect personal health information
We do not merge Google Analytics data with personally identifiable information from other sources
We provide users with clear notice of our use of Google Analytics in this Privacy Policy
We provide users with a means to opt out of Google Analytics data collection

For more information about how Google uses data when you use our site, visit: How Google uses data from sites that use our services.

11. Third-Party Links

Our website may contain links to third-party websites such as parts suppliers, review platforms (Google, Yelp), and reference resources. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of third-party websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

Questions About This Privacy Policy?

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Brakes Guy
Mobile Brake Repair Service
Los Angeles, California

(310) 307-1431 | privacy@thebrakesguy.com